The power of customer testimonials and online reviews cannot be underestimated. In ye olden days, before Google, when we bought something that rocked our world, we’d go out and tell our friends, mom and work colleagues so they could all go and buy one as well.
If we had disappointing service or our new shoes fell apart the second time we wore them, we’d complain to a handful of people and go to a different store next time. In other words, it used to be a lot easier to get away with providing shoddy service and products.
How Did Online Reviews Change Everything?
