Soft Drink Sales Going Flat

The sale of those sugary colas that have for so long been a part of the Americana landscape are beginning to lose there fizz.

Recent studies and the data gathered from them, show a more health-conscious society buying less of those harmful sugar-laden drinks and instead, opting for healthier choices like alkaline water.

A demand for drinks with fewer calories coupled with a rejection of artificial sweeteners like diet sodas due to health concerns is helping to drive the change in consumer habits.  Sales of diet drinks are falling fast as well.

http://online.wsj.com/news/articles/

Amazingly, people are discovering that water is a nice alternative.  It contains no calories, has no artificial sweeteners or ingredients …